Castohn specializes in crafting wet cast products that elevate outdoor experiences. They required a user-friendly website that not only showcases their stunning products within various outdoor settings but also motivates visitors to make purchases from Castohn.

Agency: Rusty George

Rich aimed to transition from his corporate background and establish the premier deck building company in Tacoma. We assisted in this endeavor by creating a distinctive brand system and an optimized website designed to generate leads effectively.

Agency: RUSTY GEORGE

J & B Fabricators specialize in structural steel but lacked a digital storefront that showcased the scope of projects they could undertake. Employing a modern approach, we crafted a website that their company takes pride in and can confidently stand upon.

Agency: RUSTY GEORGE

For the City of Tacoma, I designed a comprehensive informational sheet aimed at educating neighbors on the benefits and proper methods of recycling. This handy guide was delivered to every household in Tacoma and accompanied by a fun reusable tote bag featuring whimsical illustrations of our recycling mascots—a pigeon and a deer. The campaign aimed to engage the community in sustainable practices while adding a touch of personality to the message.

Agency: RUSTY GEORGE

For the ACU Affinity Plus campaign, we created a dynamic superhero character to embody the theme of “Protect and Save.” This iconic character became the face of the campaign, symbolizing the power of ACU’s services to safeguard and grow members' finances. The superhero appeared across digital platforms, physical marketing media, and even on billboards, bringing ACU’s mission to life in a memorable and engaging way.

Agency: RUSTY GEORGE

Over the years, I’ve had the privilege of contributing to Be Healthy! Be Happy!, the only immune supplement backed by science. My work spanned a range of projects, including Amazon store design, marketing campaigns, and website design. Each element was crafted to communicate the brand's mission of promoting health and happiness, ensuring a cohesive and engaging experience for their audience.

Agency: RUSTY GEORGE

GenCare Lifestyle's website is continually evolving, representing the number one choice for active and health-conscious seniors. We've designed the website to cater to seniors seeking a new place to call home and families searching for a trusted establishment where they can confidently entrust the care of their loved ones.

Agency: RUSTY GEORGE

When Bartleson Transport acquired Columbia Canyon, they recognized the need for a brand refresh to align with their existing visual identity.

Agency: RUSTY GEORGE

I had the opportunity to name and brand a high-end cannabis company launching in Olympia, Washington. The concept behind Plaid Jacket was to elevate cannabis culture with a refined, distinctly Pacific Northwest tone. The name “Plaid Jacket” captures both the cozy, warm vibe of quality cannabis and the iconic plaid pattern, which resonates with the region’s spirit. To add a mythical twist, we introduced the “Smokealope”—a jackalope emerging from smoke—as the brand’s mark, symbolizing the unique and elevated experience Plaid Jacket offers.

Agency: RUSTY GEORGE

We redesigned and developed a heavy-duty website for Zacklift International, the largest detachable wrecker towing manufacturer in the Northwest. By bringing their new brand to the forefront, we created a solid, industrial site that guides customers through every stage of the buying journey. From detailed product information to an intuitive user experience, this new online hub ensures Zacklift’s audience has everything they need in one place.

Agency: RUSTY GEORGE

For Sunrise Development, we were tasked with designing and developing a captivating website that highlights the lifestyle of living in the Sunrise neighborhood. Building on their existing brand, our challenge was to make it stand out in the digital space. The result was a unique, engaging website that brings the essence of the neighborhood to life while driving interest and engagement from potential residents.

Agency: RUSTY GEORGE

The Homeownership Center Tacoma was preparing for a comeback event after a period of inactivity spanning several years. We were entrusted with the responsibility of creating a party theme and designing all the associated assets for their highly anticipated relaunch.

Agency: RUSTY GEORGE

Accrete Construction tasked us with creating a captivating leave-behind piece to leave a lasting impression on prospective customers. The brochure offers a concise yet impactful glimpse into the company’s history, scale, and capabilities, showcasing their expertise and reinforcing their reputation as a trusted industry leader.

Agency: RUSTY GEORGE

Our task involved crafting a comprehensive visual and verbal identity, which extended to naming all the streets within Kennewick's Vista Field master-planned community. The intricate logo, where each color and line symbolizes the roads, sky, and sun, brought the Vista Field brand together beautifully. We eagerly anticipate the completion of this community.

Agency: RUSTY GEORGE

HiStrenth Bolt, a long-standing distributor of bolts and fasteners in Tacoma, underwent a transformation when the family management baton was passed. This transition ushered in a modern and customer-friendly corporate identity, emphasizing service with a smile.

Agency: RUSTY GEORGE

McGavick Graves sought a sophisticated website that prioritizes streamlined simplicity to highlight their attorneys and specialized practice areas. Collaborating with their team, we developed a strategy where simplicity sets them apart as a luxury brand.

Agency: RUSTY GEORGE

ReVent is revolutionizing bathroom fan installation, and I had the privilege of playing a key role in its development, marketing, design, and successful launch. Ultimately, we successfully got it on several SKUs in Home Depot, United States and Canada.

Company: Marketing Director at ReVent

In celebration of Earth Day, the City of Tacoma wanted to encourage residents to adopt, plant, and care for trees in their neighborhoods. We created a fun and engaging handout featuring custom illustrations that walked the community through the steps of tree care. The vibrant visuals and simple messaging helped make it easy for residents to contribute to a greener, healthier Tacoma.

Agency: RUSTY GEORGE

The Adult Attachment Projective Picture System © (AAP) serves as a free-response psychological assessment tool for evaluating adult attachment. A friendly and informative website was required to cater to professionals seeking in-depth information on adult attachment

Agency: RUSTY GEORGE

Innova Architects required a fresh brand and website to accurately represent their expertise and extensive portfolio of projects. Through an evolved logo and brand system that simplifies and imparts a timeless identity, Innova is positioned for ongoing growth and acquisition of other companies.

Agency: RUSTY GEORGE

Amid the rising crime rate in Tacoma, CCTV Trailers identified an opportunity in the CCTV mobile security market. They required a new website to showcase how their trailers establish a standard in the industry and safeguard valuable business assets when owners are not present.

Agency: RUSTY GEORGE

The Ezra is an innovative mixed-use development, offering exquisite condo living in the heart of vibrant downtown Puyallup. They required a website for their launch, one that effectively conveyed the unique appeal of this space to generate interest and facilitate unit sales.

Agency: RUSTY GEORGE

Leveraging Quick Dry’s existing brand, we designed a unique, results-driven website with a clear focus on immediate customer contact. Every detail, from the streamlined navigation to the engaging visuals, was crafted to guide users effortlessly toward reaching out, while staying true to Quick Dry’s established identity.

Agency: RUSTY GEORGE

Black Knight required a new website to effectively present their security solutions, catering to a broad spectrum of clients, from large corporations to homeowners. The primary emphasis was on lead generation and highlighting their range of products.

Agency: RUSTY GEORGE

Sitts and Hill Engineering and Architecture are steadfast in their tried and true expertise. They sought a website that would mirror their modern branding while staying true to their no-nonsense, results-oriented approach.

Agency: RUSTY GEORGE

As the family legacy transitioned from father to daughter, we assisted in creating a web presence to effectively showcase JM Corp's extensive range of services and large-scale projects within the commercial electrical industry.

Agency: RUSTY GEORGE

As one of the initial investors in Nike, the Names family has been dedicated to supporting youth athletics ever since. We assisted in creating a website that effectively showcases their history, personality, and mission.

Agency: RUSTY GEORGE

For Aeroforge, a global leader in aerospace tooling and ground support equipment, I designed and developed a modern, responsive website that reflects their expertise and global reach. The project involved seamlessly integrating their inventory database with the marketing site, ensuring a smooth user experience. The result was a visually compelling site that highlighted Aeroforge’s industry leadership while providing easy access to their product offerings, ultimately strengthening their brand presence.

Agency: Rusty George

We developed a distinctive brand and website for Preferred Roof, highlighting the generational transition from father to son while emphasizing a modern approach to roofing and roof services.

Agency: RUSTY GEORGE

The Washington State Nursery & Landscape Association (WSNLA) challenged us to create a fun, engaging campaign to inspire nurseries and landscapers across the state to promote pollinator-friendly practices. We developed a vibrant concept featuring memorable cartoon pollinators as playful accents for nursery displays. The campaign included everything from an animated ad to social media assets and a dedicated landing page, all designed to encourage people to “Power Up Your Pollinators” and plant for a pollinator-friendly future.

Agency: RUSTY GEORGE

Print NW required an upgrade from their outdated flash-based website. We collaborated with their team to create an enhanced user journey and conversion strategies, while also ensuring the website is a visually striking marvel.

Agency: RUSTY GEORGE

Rojas Exteriors is built on strong family values and aspires to establish a generational company that can be passed down for generations to come. With this vision in mind, we crafted a website adorned in colors that mirror their personalities and highlighted their exceptional exterior work.

Agency: RUSTY GEORGE

With a brand that already stands out in Tacoma, our objective was to align the website with the distinctive aesthetic of York Enterprises. We transitioned the website from a cluttered, outdated template to a clean and sophisticated user experience. Emphasizing lead generation and user journey, we effectively captured the essence of the York family and their team, while clearly highlighting their expertise and unique customer-focused approach.

Agency: RUSTY GEORGE

As a new infrastructure electrical contractor, NuuCo Electric needed a digital presence that reflected their expertise and professionalism. We designed a website that showcases the breadth of their work and highlights the legacy of experience brought in by the founding partners. The result is a clean, polished site that positions NuuCo Electric as a trusted player in the industry from day one.

Agency: RUSTY GEORGE

For the ACU Green Card campaign, I developed the concept direction and design to highlight the card’s unbeatable cashback benefits. The campaign focused on showcasing the “crazy good deal” members get with every use, driving excitement and engagement. The promotion reached audiences through digital channels, in-branch displays, and print materials, delivering a cohesive message across all touchpoints.

Agency: RUSTY GEORGE

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When two healthcare industry leaders joined forces, they had an idea for an app set to revolutionize the healthcare sector by enabling convenient booking of diagnostic imaging and instant access to results. We created a brand and presentation deck that reflects their forward-thinking approach.

Agency: RUSTY GEORGE

At Rusty George Creative, I designed playful logos for the Charlie’s Dinosaur Foundation, incorporating a bobcat and a dinosaur to connect with children in need. The foundation, created by Crime Stoppers of Tacoma-Pierce County, provides backpacks filled with essential items to kids entering emergency foster care. Through this project, we aimed to visually reflect the foundation’s mission of offering safety and comfort to children during challenging times, bringing warmth and reassurance through kid-friendly branding.

Agency: RUSTY GEORGE

Pacific Container Corp stands as a leading box manufacturer in the southern region. Recognizing the need for their brand and digital identity to align with their exceptional custom box manufacturing expertise, the company's leadership team took decisive action.

Agency: RUSTY GEORGE

We approached the Advantage Asphalt logo redesign as an evolution, not a revolution. By simplifying and modernizing the existing mark, we created a clean, industrial design that conveys a corporate and structured look. The result is a streamlined logo that reflects the brand’s professional nature while standing out in a competitive industry.

Agency: Rusty George

Maddock Insurance sought a new website designed for easy navigation, emphasizing their remarkable team and client-centric approach to finding optimal solutions. The website successfully showcases their extensive capabilities while maintaining a small-town, customer-focused service ethos.

Agency: RUSTY GEORGE

With over 30 years of experience, Careage Construction embarked on an expansion journey beyond its parent company to tackle larger commercial construction projects. By crafting a refined identity that pays homage to their roots, they successfully scaled their presence and secured major clients in senior housing, healthcare, and even Cheney Stadium.

Agency: RUSTY GEORGE

CHG Building Systems sought an updated website to honor their timeless brand while showcasing the large-scale projects they tackle today. We rose to the challenge by blending historical brand elements with a forward-looking design. The result is a site that not only pays tribute to CHG’s storied past but also positions them for continued growth and success in the future.

Agency: RUSTY GEORGE

Green Air Supply urgently required a logo makeover. As they expanded alongside the craft beer industry, the challenge was to create a sleek and ingenious brand system. This system, complemented by a website and marketing assets, had to effectively engage both the restaurants purchasing their units and the beer enthusiasts who champion Green Air Supply's top-tier nitrogen separators.

Agency: RUSTY GEORGE

Barrett's Landscape & Construction needed their first website, so we hit the ground running with a strategy that showcased their full range of services and appealed directly to HOAs and property owners. With a clean, no-nonsense design layered over that strategy, the website launched, and traffic started rolling in.

Agency: RUSTY GEORGE

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For the Advantage Asphalt website, we focused on crafting a unique user experience that sets them apart from the competition. By dialing in a clear user journey and integrating their brand's signature yellow as a strategic accent, we highlighted key services and conversion points. The result is a visually striking, functional site that guides users effortlessly to contact Advantage for their asphalt needs.

Agency: Rusty George

Washington Avengers required a central platform for their athletes and scouts to converge. We created an elevated experience that presents the athletes and the Avengers sports program in a manner reminiscent of an MLB affiliate.

Agency: RUSTY GEORGE

Foss Waterway Seaport provides a distinctive experience within a beautiful waterfront building in Tacoma. It offers educational opportunities, a Tacoma history museum, and serves as a venue for events and weddings. We created a website that mirrors the uniqueness of the space and offers an intuitive user experience, allowing visitors to explore Foss's offerings or quickly find specific information they seek.

Agency: RUSTY GEORGE

In collaboration with their marketing team, we designed an intuitive and distinctive website to effectively showcase the wide range of work and community service initiatives undertaken by Goodfellow Bros.

Agency: RUSTY GEORGE

In collaboration with Red Propellor, we crafted a website to showcase breathtaking 360-degree views from the summit of Issaquah at the newly established Panorama community.

Agency: RUSTY GEORGE

For ACU’s holiday campaign, we designed a heartfelt card centered on the theme “Hope on the Horizon.” This warm and uplifting message was paired with visuals that captured the spirit of optimism and renewal, resonating with members during the holiday season.

Agency: RUSTY GEORGE

Holotheatre approached us with an extraordinary concept to introduce a holographic live show experience in retail spaces across the United States. We collaborated with them to craft a brand that captures the essence of futuristic entertainment and created a pitch deck to help their sales team effectively convey the unique experience to potential buyers.

Agency: RUSTY GEORGE

Jody Miller needed a landing page to target contractors and establish credibility when bidding for substantial mixed-use and educational construction projects. We refined their vision and positioning, delivering a website that the company takes pride in and effectively encapsulates their identity.

Agency: RUSTY GEORGE

The Downtown Tacoma Partnership needed a central hub for visitors to explore Tacoma and easily report safety or cleanliness concerns. We designed a vibrant platform that reflects the energy and vitality of Tacoma.

Agency: RUSTY GEORGE

After designing and developing the Corliss Resource website, Corliss divested the resource entity and branched off to create Corliss Co. This endeavor involved a sophisticated digital approach to showcase their remarkable property portfolio and narrate the legacy of the Corliss family in the South Sound region.

Agency: RUSTY GEORGE

As the leading remodeling and custom home builder in the South Sound, Fatboy boasts a distinctive brand and a unique story. We designed a website that combines personality, elegance, and effectively showcases the remarkable homes that Fatboy remodels and constructs.

Agency: RUSTY GEORGE

For Emerald West Painting, we crafted a bold, professional brand and website designed to attract commercial painting clients. The logo and visual identity reflect their expertise and reliability, while the website is streamlined for conversions, driving potential clients to connect with ease. Along with a set of marketing assets, the result is a cohesive brand that stands out and speaks directly to the needs of the commercial painting industry.

Agency: RUSTY GEORGE

For ACU’s Amplify Business campaign, we developed a playful “Jack and the Beanstalk” concept to position ACU as the ally for small businesses climbing to new heights. While big banks play the giants, ACU is “Jack,” helping businesses grow and thrive. The campaign included eye-catching print and digital assets, along with an animated ad that aired on TV, driving home the message that “Banks Don’t Know Jack” like ACU does.

Agency: RUSTY GEORGE

To spotlight Tacoma’s hidden gem, Foss Waterway Seaport, we developed an engaging campaign that invited the community to come and explore. I led the campaign messaging and crafted the overall design aesthetic, creating visuals and materials that captured the Seaport’s unique charm. The result was a vibrant and inviting campaign that encouraged locals to discover this iconic waterfront treasure.

Agency: RUSTY GEORGE

BHC Consultants sought a fresh brand to attract talent and embody the youthful atmosphere of their engineering firm. Through a distinctive website design and user journey, we effectively captured the essence of the company and conveyed their people-centric narrative.

Agency: RUSTY GEORGE

Corliss Co established a partner company dedicated to financing innovative real estate projects. They required a website that would convey their enduring presence in the real estate industry, forward thinking approach and showcase their expertise.

Agency: RUSTY GEORGE

As a premier metal roofing fabricator, Nu-Ray Metals wanted an online presence that was as bold and durable as their products. I led the art direction and crafted the initial website design concept to reflect their “cool” company culture and vision of excellence. The result is a visually striking, modern website that reinforces Nu-Ray’s status as an industry leader in metal roofing.

Agency: RUSTY GEORGE

Air Blowout Bar introduced a luxurious blowout experience to Gig Harbor, aiming to popularize the Southern blowout trend in the Pacific Northwest. They sought a timeless brand to achieve this goal.

Agency: RUSTY GEORGE

Ichijo USA required a rejuvenated brand for their master-planned neighborhood in Puyallup. Collaborating closely with their team, we unearthed the community's essence and created a modern, nature-inspired logo that captures the vibrancy and dynamics of the neighborhood, along with the surrounding wildlife.

Agency: RUSTY GEORGE